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Sheep on a Beach

I was riding my longboard (skateboard) around a strip mall in Texas (don’t ask) and I just kinda zoned out, watching the people walk by. And then I saw it – the family shopping at The Gap, dad wearing a t-shirt and son wearing board shorts of a certain big surf brand. Then I saw more clothes from the same brand. Seriously, 7 people in one afternoon. Since when does Texas have surf shops? After a frozen yogurt break, I realized that they had probably just found a great bargain at the nearest Costco. And it got me thinking – when did the surf culture that I grew up with become so mainstream I started wearing the same stuff as the dad with the...

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